A
Before login
We recognize a first-time visitor from behavior alone. No account, cookie history or form fill required.
Personalization that performs.Request a demo One site, endless personalized experiences.
Finalytics is the website personalization platform for marketing leaders who need to turn traffic into funded loans and deposits. Unlike personalization that switches on after login, we adapt and run your site from the first anonymous click, increasing completed applications by 4.5x.
How it Works.
LIVE EXPERIENCE
ActiveAuto loan intent
SESSIONS12,482+8.4%
ENGAGED4,10632.9%
APPLICATIONS1,38833.8%
FUNDED$8.2MTracked
Decision pathLast 30 days
Anonymous visitorAuto rates · 3 pagesAuto refinanceMatched in 43msDefault pageControl
Live signalsNow
- Rate comparisonHigh intent · 12 sec ago
- Eligibility matchedAuto offer shown
- Application startedOrigence · Step 2
ChannelSessionsApplicationsFunded
Organic search8,240312$1.2M
Paid social4,2300$0
Direct1,88496$410K
Paid social drove 31% of sessions and zero completed applications.
Illustrative Finalytics product view
B
In the session
The decision happens in milliseconds, while the person is still on the page. Content, offers and layout respond to what they are actually doing.
C
To the funded account
We track it from that first click through the application to the dollars funded, across 29 live integrations.
D
And optimization opportunities.
Knowing where your budget can be better spent is as valuable as knowing where it works.
Built for community financial institutions, not adapted for them.
We built Finalytics after running marketing inside financial services. It goes live in weeks with a few lines of JavaScript, and it connects to the account opening, loan origination and digital banking systems you already use — nCino, Origence, MeridianLink, Encompass and more.
Case studies